Liebowitz Entrepreneur Program
Homework # 8 April 7, 2010

Read chapter 10 in the text book at class website

Part 1: Make a list, in descending order, of the places you feel would be most beneficial for you to market or advertise the business you plan to start or, if you have no specific business in mind for sure, then a business you might be interested in starting. Be specific: Don’t just write “newspaper” but give the name of the paper that most interests you. Don’t just write “TV” but give the name or at least the type of program (news, drama, soap opera, infomercial, golf tournament) you’re interested in advertising on, and the channel or network.And for radio give the station call letters and the time of day: morning drive, midday, afternoon drive, late evening, overnight.

End-of-chapter exercise 2: Cut out or photocopy a recent newspaper or magazine
story on entrepreneurship or small business and write at least three paragraphs telling
what lesson or information you, as a future entrepreneur, can learn from this article